Friday, 17 June 2016

DEVICE Desi tablet to popularise Mahatma’s books

DEVICE Desi tablet to popularise Mahatma’s books
To popularise books on Mahatma Gandhi and cater to the ever- changing reading habits, a city- based trust has decided to come up with their own tablet, lending people the facility to read Gujarati and Hindi e- books published by them on the Father of the Nation.

Kindle- like e- book tablet, which the Navjivan Trust is planning to bring, will have 170 books mostly on Mahatma Gandhi allowing people to read those in Hindi and Gujarati.
This announcement was made by the managing trustee of Navjivan Trust Vivek Desai here today while launching 10 different editions, including 4 e- book versions, of Hind Swaraj, a book written by Gandhiji in 1909.

Till now, the trust, established in 1919 by Gandhiji himself, has sold around 10,500 online versions of around 170 of their books, converted into ebooks, which according to Desai, is the key motivating factor for the trust to venture into the territory of an exclusive tablet parallel to online conglomerate Amazon’s “Kindle” e- book reader.

“During last two years, around 10,500 e- books of 170 different titles published by them, mostly on Gandhiji, have been sold in the online market. Our English version ebooks are sold on Amazon, while Gujarati e- books are sold through “e- Shabda” portal” said Desai.

“We are seeing a paradigm shift in people’s reading habits, as a small tablet allows people to carry hundreds of books in it. Thus, we have decided to come up with our own tablet, like Amazon’s Kindle, so that more people can read Navjivan publications, mostly on Gandhiji, through our tablet,” said Desai.


Source | Business Line | 15 June 2016

No comments:

Post a Comment